Are You Missing the Woopies? Marketing to the Older Consumer

Woopies (Well Off Older People), otherwise recognised as mature consumers who are reasonably prosperous, have been largely ignored as a market segment so far. As their numbers increase, which they will do into and beyond the foreseeable future they will become an even more significant segment. Their views on money, holidays and transport are examined, and it is concluded that these people have specific needs which are not at present being met.