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Volume 2, Issue 1
1 January 1972
This article was originally published in
International Journal of Physical Distribution
International Journal of Physical Distribution Cover Image for Volume 2, Issue 1
Review Article| January 01 1972

The development of an analogous channel model Available to Purchase

LEONARD MAGRILL
LEONARD MAGRILL
University of Bradford Management Centre
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1747-3691
Print ISSN: 0020-7527
© MCB UP Limited
1972
International Journal of Physical Distribution (1972) 2 (1): 29–32.
https://doi.org/10.1108/eb038847

An investigation into how the acceptance of the total distribution concept can affect the theory of marketing channels and provide new insights for marketing management

© MCB UP Limited
1972
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