Decision making and attitudes of Canadian freight transportation buyers

Canadian carriers' “value‐added” accounts for about one‐eighth of the total costs of marketing and distributing goods in the Canadian economy. This is a high proportion compared to other nations, and is a reflection of Canada's scattered and thin domestic market. More to the point, freight transportation is perhaps the most pervasive industry in Canada, in the sense that it is the one which has interaction with the largest number of other (goods) industries. It is in many ways the jugular vein of the Canadian economy. A breakdown in the transportation industry would bring several industries to a standstill, and cripple, in various degrees, all other industries and eventually even bring them to a standstill.