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Volume 20, Issue 3
1 March 1990
International Journal of Physical Distribution & Logistics Management Cover Image for Volume 20, Issue 3
Research Article| March 01 1990

McDonald′s: A Winner through Logistics Available to Purchase

Peter Ritchie
Peter Ritchie
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-664X
Print ISSN: 0960-0035
© MCB UP Limited
1990
International Journal of Physical Distribution & Logistics Management (1990) 20 (3): 21–24.
https://doi.org/10.1108/EUM0000000000356

McDonald′s, the fast‐food restaurant chain, is a worldwide organisation. The logistics function of McDonald′s Family Restaurants in Australia is detailed, being an adaptation of the tested systems of the US McDonald′s operation to suit the geography and population patterns of Australia.

Keywords:
Fast‐food industry, Australia, Logistics
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© MCB UP Limited
1990
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