Coping with an Increasingly International Business Environment

The changes required in the policies of organisations to cope with the challenges of the 1990s are discussed – managers not only as managers per se but also as entrepreneurs, the increasing competitive muscle of the Japanese, the re‐evaluation of strategies, the increase in international economic interdependence, the revolution in information technology. Adaptation to change, it is argued, must be readily implemented without any qualms, if stakeholders are to be appeased.