Service priorities in small and large firms engaged in international logistics

Surveys the importance of logistics services attributes to small and large international shipping firms (shippers/sellers). It appears that service priorities of international shippers are consistent with the findings of previous (US domestic) carrier selection. Reliability, transit time and cost rank in the same order for small and large firms. Significant differences exist with respect to small versus large firms concerning carrier considerations, forwarding services, shipper considerations and electronic data interchange. These results are discussed and implications for both small and large international shipping firms are formulated.