Motivational profiling of logistics Master’s students in Great Britain

Ponders the elemental role of professionally skilled logisticians on sustained corporate success in global supply chain networks and the obligation of human resources managers and academics to advance professional competence. Considers the perceived importance of enhanced knowledge and employment prospects in motivating logistics Master’s students in Great Britain. Investigates the appeal of Master’s qualifications to enrolled and latent logisticians at several British universities and reports a statistical discriminant analysis of previously unknown groupings of motivations for undertaking study. Contrasts the basic motivations of domestic students with the combined basic and academic motivations of non‐British Europeans and the concerns of non‐European students for reputation and teaching quality. Relates the discriminating power of the importance of study abroad and a practical course and the perceived influences of study in English, a relevant academic system, and teaching methods. Explores the implications of the findings for course planning and marketing, professional development and further research.