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This paper is focused on the elaboration of a comprehensive model for the analysis and understanding of strategic networks/alliances, by using the classic: structure‐conduct‐performance‐paradigm. The intention in developing such a comprehensive model is to identify factors and/or elements, which may be considered more relevant than other factors, in the creation and maintenance of strategic networks/alliances. With the model it should be possible to describe that the performance of the joint actions, such as general success of the network cooperation, the profits achieved by individual companies, or the appreciation perceived by the individual, are functions of conduct, such as interaction, exchange of knowledge and adaptation. These factors are in turn governed by structural phenomena, which are discussed in the paper. Different dimensions, levels of aggregation as well as sequences of cause and effects in the process of creating and managing strategic networks/alliances, is included and discussed in the paper.

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