Total relationship and logistics management

Proposes that many of business and non‐business disciplines have much to offer logistics. Also reveals that there are many theories from other disciplines that are potentially relevant to the examination and study of logistics. States that becoming a more creative logistics manager is not just a matter of practicing new techniques and methodologies, but it is also about being aware of the fundamental differences between the past and current situations. Proposes that managers have to realize that the most important point is having the right type of atmosphere and environment in which employees are encouraged to create, coordinate, and improve the entire business, including facilitating a reliable network of relationships and market channels. States that total quality management (TQM) and total relationship management (TRM) may make a fruitful contribution to the logistics and supply chain management.