Communications Forum: Pressing Problems in Distribution Available to Purchase

The economic scene in mid‐1974 presents a disconcerting background against which to highlight some of the current problem areas in distribution. Many of these problems have been with us for some while but it is present conditions which have made them more immediately apparent. Shortages, fuel crises, inflation, recession, increasing government involvement in business decision making; these are just some of the welter of circumstances which are making the management of marketing and distribution increasingly difficult.