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Purpose

The purpose of this perspective paper is to theorize a more comprehensive view of retail stockout costs and explore the potential operationalization of this perspective for improved supply chain decisions and resulting performance.

Design/methodology/approach

The retail stockout literature is reviewed to summarize the current types of out-of-stock costs. Theoretical foundations of Service Dominant Logic are suggested as a more holistic, accurate and useful view for stockout cost conceptualization. Market Basket Analysis and Real Options Analysis are identified as tools to help operationalize a revised value-in-use approach to stockout costs.

Findings

This research enhances our understanding of stockout costs and corresponding managerial actions with meaningful implications for retail supply chain performance.

Originality/value

This research deviates from traditional inventory theory to provide a unique perspective on stockout costs that is conceptualized within the literature and operationalized with the novel combination of cross-functional analytical tools.

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