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Keywords: Behavioural sciences
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Journal Articles
International Journal of Physical Distribution & Logistics Management (1997) 27 (9-10): 630–643.
Published: 01 December 1997
...John T. Mentzer; Stephen M. Rutner; Ken Matsuno In the behavioural science areas of psychology and consumer behaviour, the means‐end value hierarchy model has often been applied to understand individuals’ values structures ‐ in particular, the value of a company’s product/ service offering to its...
