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Keywords: Competitive aggressiveness
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2026) 56 (3): 300–328.
Published: 03 February 2026
... that perceptions about a focal firm's supply chain reputation and competitive aggressiveness in the form of product launch speed encourage consumer willingness to wait for a preannounced product. Additionally, these factors prompt rival firms' managers to leverage their supply chain capabilities for competitive...
Includes: Supplementary data
