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Keywords: Consumer contributions
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2014) 44 (1-2): 6–22.
Published: 03 March 2014
... and relational benefits and costs of customer value creation on channel intermediaries. Design/methodology/approach – Service-dominant logic is used to explain the rationale behind consumer contributions and supply chain connectedness in an interactive online world. Drawing from the relevant literature...
