...Joakim Hans Kembro; Andreas Norrman We apply the contingency approach to connect the decisions concerning warehouse configurations with the omnichannel context. This approach suggests that organizations should match structures and processes to their internal and external environments...

...) are most effective for the implementation on the corporate and on the functional level. Design/methodology/approach – Inductive case-study based upon a cross-industry sample of five cases that applies a contingency approach. The case companies differ with respect to the degree of sustainability...