... of adopting a contingency approach to configuring omnichannel warehouses. Nonetheless, research on how various contextual factors influence the selection of warehouse configuration is scarce. This study fills this knowledge gap by exploring how and why certain configurations fit in different omnichannel...

...) are most effective for the implementation on the corporate and on the functional level. Design/methodology/approach – Inductive case-study based upon a cross-industry sample of five cases that applies a contingency approach. The case companies differ with respect to the degree of sustainability...