Keywords: Curriculum
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2001) 31 (7-8): 520–537.
Published: 01 September 2001
...Bruce G. Ferrin; Robert Landeros; Robert F. Reck Outlines the total quality management approach used to develop and sustain an undergraduate curriculum in supply management. Illustrates the importance of identifying the primary customer, and using the customer’s needs as the foundation...

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