... of customer loyalty across two cultures to determine if dedicated strategies for building loyalty are required. Design/methodology/approach This effort develops a conceptual model that provides a better understanding of the relationship between two dimensions of logistics outsourcing performance (goal...

... Consumer behaviour Customer loyalty Customer service Logistics Market segmentation Supplier relations Microeconomic study describes how the firm seeks to maximize profits given resource constraints. It is not practical for a selling firm to expect all customers to have the same expectations...