... chain logistics management. © Emerald Group Publishing Limited 2004 Vendors Sales management Value chain Supply chain management Customer requirements Vendor development is an evolution in supply chain management. There is a growing interest in generating approaches for meaningful...

.... Marketing information Logistics Data collection Customer requirements Salesforce USING SALESPEOPLE TO COLLECT CUSTOMER SER H ow accurate is the information salespeople can feed back about customers? Results suggest that it may be biased. Using Salespeople to Collect Customer Service Information Arun...

...Benjamin S. Blanchard A major objective in the development of new systems is to fulfil customer requirements in a cost‐effective manner. Cost‐effectiveness relates to the measure of a system in terms of mission fulfilment (the degree to which it performs its intended function) and total life‐cycle...

... logistics/marketing strategy. © MCB UP Limited 1991 Logistics Marketing South Africa Competitive advantage Customer requirements INTEGRATION OF MARKETING AND LOGISTICS B y mastering the integration of the marketing and logistics functions organisations can gain a competitive advantage...