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Keywords: Data aggregation
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Journal Articles
Masking the bullwhip effect in retail: the influence of data aggregation
Available to Purchase
International Journal of Physical Distribution & Logistics Management (2015) 45 (8): 814–830.
Published: 07 September 2015
..., and ordering planning processes. Building on recent analytical research that suggests that data aggregation tends to mask the bullwhip effect in the retail industry, the purpose of this paper is to empirically investigate whether different patterns of data aggregation influence its measurement. Design...
