... of an electronics wholesaler. Data were collected from a single activity which was analysed in depth. Findings The study illustrates that there may be significant variation in activity costs that cannot be traced with any single transaction‐based driver. Automatic data collection methods can be used to support...

.... Marketing information Logistics Data collection Customer requirements Salesforce USING SALESPEOPLE TO COLLECT CUSTOMER SER H ow accurate is the information salespeople can feed back about customers? Results suggest that it may be biased. Using Salespeople to Collect Customer Service Information Arun...