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Keywords: Digitisation
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Journal Articles
Digitisation of franchising supply chain impact on franchisor performance: a longitudinal case study of a coffee retail chain
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International Journal of Physical Distribution & Logistics Management (2024) 54 (9): 846–876.
Published: 16 July 2024
...Ilias Vlachos; Apostolos Zisimopoulos; Giannis T. Tsoulfas Purpose Franchising contributes significantly to national economies but is overlooked in supply chain literature. This study aims to contribute to the franchising and supply chain literature by examining how the digitisation...
