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Keywords: Empirical simulation
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Journal Articles
Addressing mass-customization trade-offs in bottom of the pyramid markets: A medical capital equipment case
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International Journal of Physical Distribution & Logistics Management (2019) 49 (5): 451–472.
Published: 31 December 2018
.... An empirical simulation, grounded in data collected from a large international manufacturer of magnetic resonance imaging (MRI) equipment, illustrates how an OBP production strategy will likely perform under BOP conditions and facilitate the delivery of healthcare equipment to BOP markets. Findings OBP...
