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Keywords: Expectancy theory
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Journal Articles
International Journal of Physical Distribution & Logistics Management 1–26.
Published: 14 May 2026
... theoretical attention. Drawing on Expectancy Theory, this study investigates the antecedent mechanisms that underpin motivational readiness and identifies the threshold conditions required for that motivation to emerge. Design/methodology/approach A survey of consumers in the United States was conducted...
Includes: Supplementary data
