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Keywords: Formalisation
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2021) 51 (3): 281–304.
Published: 19 January 2021
... of formalisation, specific investments and dependence. Design/methodology/approach Data was collected from 213 key informants from Norwegian companies involved in business-to-business marketing. Structural equation modelling was used to test the posited hypotheses. Findings The findings show that sellers...
