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Keywords: Franchisor performance
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Journal Articles
Digitisation of franchising supply chain impact on franchisor performance: a longitudinal case study of a coffee retail chain
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International Journal of Physical Distribution & Logistics Management (2024) 54 (9): 846–876.
Published: 16 July 2024
... on franchisor's performance. A single longitudinal case study with multiple contacts was selected to investigate how a leading coffee brand digitised its franchising supply chain to improve its performance. Both qualitative and quantitative data were collected over two years. Resource constraints theory...
