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Keywords: Global marketing
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2000) 30 (6): 472–499.
Published: 01 August 2000
... the importance of quality and cost and enables the firm to organize resources to build competence in these areas and thus improve performance. Thus, H4 and H5 state: © MCB UP Limited 2000 Logistics Global marketing Customer satisfaction Cost management Quality management...
Journal Articles
International Journal of Physical Distribution & Logistics Management (1992) 22 (3): 7–10.
Published: 01 March 1992
... to” of developing a quality service mission statement and presents the strategy for using it to improve a firm′s market position. Provides examples of a successful mission statement and analyses their formats. © MCB UP Limited 1992 Customer service Global marketing Business policy THE QUALITY...
