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Keywords: Green initiatives
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Journal Articles
Stakeholder perceptions of green marketing: the effect of demand and supply integration
Available to Purchase
International Journal of Physical Distribution & Logistics Management (2011) 41 (7): 684–696.
Published: 09 August 2011
... SCM literature and position DSI within the broader rubric of environmental commitment in the firm. © Emerald Group Publishing Limited 2011 Demand and supply integration Green initiatives Customer value Firm performance Stakeholders Green marketing The Wall Street...
