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Keywords: Green marketing
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Journal Articles
Stakeholder perceptions of green marketing: the effect of demand and supply integration
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International Journal of Physical Distribution & Logistics Management (2011) 41 (7): 684–696.
Published: 09 August 2011
...Mert Tokman; Lauren S. Beitelspacher; Jon F. Kirchoff; Chris Koch; Bridget Satinover Nichols Purpose The purpose of this paper is to extend the stream of thought regarding the concept of demand and supply integration (DSI) within the domain of environmental responsibility and green marketing...
