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Keywords: Integrated marketing
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2004) 34 (2): 123–139.
Published: 01 February 2004
... of logistics resources, trade‐offs between adaptation and adaptability, integration and standardisation. © Emerald Group Publishing Limited 2004 Packaging processes Distribution Integrated marketing The role of packaging in distribution is increasing in importance and is subject to many...
