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Keywords: Kansei
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2015) 45 (6): 618–646.
Published: 06 July 2015
...Mu-Chen Chen; Kuo-Chien Chang; Chia-Lin Hsu; Jia-Hau Xiao Purpose – To obtain a competitive advantage in the logistics market, international express companies should design services to stimulate customers’ usage intention by understanding customers’ affective perceptions (or in Japanese, Kansei...
