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Keywords: Lead time
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Journal Articles
Impact of livestream selling on suppliers’ operational performance: an empirical study on an online retailer
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International Journal of Physical Distribution & Logistics Management (2025) 55 (1): 68–93.
Published: 30 December 2024
... behaviors by increasing impulse purchases. Online retailers’ responses to this change potentially impact suppliers’ operational processes. This study aims to empirically examine how livestream selling affects suppliers’ operational performance in terms of lead time and how suppliers’ product variety...
