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Keywords: Market development
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Journal Articles
Driving impact through base of the pyramid distribution models: The role of intermediary organizations
Open Access
International Journal of Physical Distribution & Logistics Management (2019) 49 (5): 492–513.
Published: 12 June 2019
... of the mutual value creation approach, these hybrid intermediaries enable a new type of support flow – social values and mindset. These flows are essential for achieving truly sustainable supply chains as proposed by Montabon et al. (2016) . Market development Social value creation Social...
