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Keywords: Market entry
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Journal Articles
International Journal of Physical Distribution & Logistics Management (1998) 28 (1): 44–67.
Published: 01 February 1998
... marketing and administration issues, and assesses their implications for the design of channel strategy, market entry strategy, and effective channel management in China. Given the singularly idiosyncratic nature of China’s traditional distribution system, reforms in this area were complicated...
Journal Articles
International Journal of Physical Distribution & Logistics Management (1993) 23 (4): 24–34.
Published: 01 April 1993
...Steffen Bukold In the EC, Combined Transport (CT) is generally regarded as the most promising market for external logistics suppliers. EC deregulation policy makes market entry a strategic option both for mega carriers and big shippers. Concentrates on access problems to this market. Shows...
