... that the enterprise invests in marketing infrastructure and operational scale. In addition, structural embeddedness has a weakening effect on this relationship for operational scale while having a strengthening effect on the relationship for marketing infrastructure. Finally, operational scale is related...

... examines the marketing and logistics efficacy between business‐to‐consumer (B2C) retailers who sell exclusively via the web and retailers for whom the web offers one additional channel for sales. Finally, it is suggested that how this study may give rise to future research in this area. Design...

... for a future structure of channel alienation theory. © Emerald Group Publishing Limited 2004 Distribution Marketing Distribution channels and markets Alienation! The concept, the phenomenon, the spiritual condition, the emotionally‐charged word itself would be considered by many...

... co‐operation from competition. The purpose of this paper is to discuss a co‐opetitive theory of business derived from the results given by a networking study of marketing a tourist destination dominated by micro businesses and independent entrepreneurs. The results of the study show...

... and resources in and between marketing channels, in order to improve the overall performance towards the ultimate consumer in the marketplace. SCM’s generic theoretical foundations are derived from time‐, functional‐, and relationship‐dependencies in, between and across companies’ business activities...

...James R. Stock Refers to the historic article by Theodore Levitt, entitled “Marketing myopia”, that appeared in 1960 in the Harvard Business Review which has had significant impact on business thought and practice. The philosophy or orientation presented by Levitt still has profound implications...

...Peter M. Lynagh; Paul R. Murphy; Richard F. Poist Discusses the results from an empirical study that investigated potential career frustrations and concerns of women in distribution, defined as female marketing and logistics professionals. In general, both groups of respondents have some...

... individual function (sub) optimization. Also identifies logistics’ unique role as a boundary‐spanning interface between marketing, production, and new product development, as a potential source of competitive advantage. In terms of overall business performance, logistics followed by new product development...

... than individual function (sub) optimization. Logistics’ unique role as a boundary spanning interface between marketing, production, and new product development, is also identified as a potential source of competitive advantage. In terms of overall business performance, logistics followed by new product...

...Carol J. Emerson; Curtis M. Grimm Observes that interfunctional co‐ordination is important to the provision of outstanding customer service since both marketing and logistics activities are required. Builds on a model first presented by Mentzer, Gomes and Krapfel, which conceptually integrated...

...Paul R. Murphy; Richard F. Poist Focuses on the logistics‐marketing interface and possible mechanisms for enhancing co‐ordination between the two functions. A comparison of both logistics and marketing practitioners reveals that there were minimal differences in the usage of 14 co‐ordination...

...Gerard Prendergast; Leyland Pitt Identifies, via a mail survey of UK marketing executives, who makes the sales packaging (i.e. primary packaging) decision within the company, and the extent to which these individuals perceive trade‐offs between the traditional marketing and logistical functions...

..., in contrast to the related business area of marketing. National samples of logistics and marketing professionals responded to a mail survey questionnaire to test hypotheses concerning factors related to the availability of different computer equipment in their organizations and differences between logistics...

... suppliers purchasing sea services and a combination of schedule and space is more important for freight suppliers purchasing air services. Discusses strategic implications for marketing. © MCB UP Limited 1993 Freight transport Ireland Marketing Selection Shipping FACTORS INFLUENCING...

...Ulf M. Remmel Logistics and marketing are both corporate functions that are critical for the competitive position of an organisation. Traditionally,logistics has been seen as a passive tool supporting marketing, while more recent research publications have stressed the strategic importance...

...Rod Sara Packaging is a vital tool in the marketing mix, too often ignored by companies, but twice as much is annually spent on this as on above‐the‐line advertising and promotions. Packaging has two functions: to protect and contain the product; and as an interface to sell the product to the end...

...Mike Morgan Going up‐market is a strategy often proposed for the ferry industry to compete with the Channel Tunnel. In 1984, Sealink spent £6 million on a luxury service to Jersey and Guernsey, replacing a previous high volume/low yield marketing approach. Many criticisms can be made in retrospect...

...Peter N.C. Cooke Motor manufacturers have begun to change their way of thinking within their dealership networks;the new development of the provision of associated services by the manufacturers themselves is described within the framework of value‐added strategies for the marketing function...

... Management Marketing Organizational change Logistics Entrepreneurship Economic growth 4 THE IMPACT OF A CHANGING ENVIRONMENT ON LOGISTICS PRACTICES T he author argues that the success of Australian companies in the 1990s will depend greatly on the logistics function which can deliver both cost...