...) counterparts. Overall, the merchandising firms were perceived to have a lead over the manufacturing firms for most of the nine logistics IT issues probed. Among the baseline firms, the European firms seemingly outperformed the North American and Pacific Rim firms in the five‐year improvement in LIS capability...

...-side functions of inventory. In contrast, psychic stock is an independent variable category of inventory that retail merchandisers carry to stimulate demand. Figure 1 separates marketing and distribution into the demand-servicing and demandstimulating functions. This article introduces the concept...