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Keywords: Need‐based segmentation
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2012) 42 (2): 128–151.
Published: 09 March 2012
..., but can be divided into five distinct need‐based segments. Recognizing and understanding the nature of these segments should help managers better meet the needs of parcel shippers. Research limitations/implications The main research limitation with this study is that it is based on a convenience...
