...Sebastian Brockhaus; Daniel Taylor; A. Michael Knemeyer; Paul R. Murphy Purpose This research explores the concept of omnichannel fulfillment steering (OFS) and demonstrates how retailers can influence a consumer’s fulfillment decisions through commonly used financial incentives such as discounts...

...Joakim Hans Kembro; Andreas Norrman We apply the contingency approach to connect the decisions concerning warehouse configurations with the omnichannel context. This approach suggests that organizations should match structures and processes to their internal and external environments...

... chain researchers to address new and emerging issues impacting customer service in the age of omnichannel and e-commerce retailing. Design/methodology/approach The authors reviewed academic journals to identify articles focusing on LCS from 1990 through 2017. The authors noted trends in academic...

... attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Literature review E-commerce Omnichannel Digital supply chains Last-mile Last-mile delivery has become a critical source for market...