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Keywords: Omnichannel retailing
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Journal Articles
International Journal of Physical Distribution & Logistics Management 1–26.
Published: 14 May 2026
...Vipul Garg; Lanlan Zhu; Mahathi Koutha; Suman Niranjan; Victor R. Prybutok Purpose This study examines how consumer motivation toward drone delivery emerges in omnichannel retailing, addressing a critical gap in consumer-centric supply chain management by exploring underexplored motivational...
Includes: Supplementary data
Journal Articles
International Journal of Physical Distribution & Logistics Management (2018) 48 (4): 465–483.
Published: 16 April 2018
...Roy Larke; Mark Kilgour; Huw O’Connor Multichannel retailing (MCR) is a standard business model for major retailers across the world, but the future lies with the seamless integration of channels and touchpoints into an omnichannel retailing (OCR) model. The aim of OCR is to rationalise MCR...
