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Keywords: Options-based planning
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Journal Articles
Addressing mass-customization trade-offs in bottom of the pyramid markets: A medical capital equipment case
Available to Purchase
International Journal of Physical Distribution & Logistics Management (2019) 49 (5): 451–472.
Published: 31 December 2018
... for residents in BOP markets. Design/methodology/approach The authors introduce a mass-customization model called options-based planning (OBP) which offers a framework to both leverage the efficiencies of high volume production models and provide products that are customized to local market needs...
