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Keywords: Organizational buying behavior (OBB)
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Journal Articles
International Journal of Physical Distribution & Logistics Management 1–34.
Published: 14 September 2026
.... Design/methodology/approach This is a perspectives paper. We take a conceptual approach and build on research on PSM processes, the contingency approach to purchasing and supply organizations (PSOs), information processing theory (IPT), organizational buying behavior (OBB) and complement...
