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Keywords: Promotions
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2012) 42 (3): 213–243.
Published: 13 April 2012
...Younes Ettouzani; Nicola Yates; Carlos Mena Purpose The purpose of this paper is to present an investigation into the causes of promotional on‐shelf‐availability (on‐shelf‐availability) shortfalls in retailing. Design/methodology/approach The research follows a multiple‐case study research...
