... of netnographic research, their origins are related to ethnography. To enhance the researcher’s understanding of netnography’s development, a brief explanation of ethnography follows. Supply chain management Netnography Qualitative research Online communities Digital supply chain Virtual community...

... GT. Qualitative research Grounded theory Supply chain research methodology Supply chains are enterprises consisting of complex human interactions. Research that informs academics and practitioners concerning how individuals and groups interact within supply chains can be valuable...

... the benefits and limitations of such designs. © Emerald Group Publishing Limited 2012 Mixed methods research Qualitative research Research purpose Research design Research methods Supply chain management Successfully managing supply chains requires synchronizing numerous activities...

... an approach consistent with their paradigm of inquiry, and the selected approach has been consistently applied throughout the research. GT can be defined as “a systematic approach to qualitative research that facilitates theoretical abstraction from field data through a focus on comparative analysis...

... Group Publishing Limited 2012 Qualitative research Social constructionism Documentary method Interview analysis Distribution management Research methods Information management Acceptance of qualitative methods in logistics research has increased in recent years despite...

... Qualitative research Grounded theory Literature review Supply chain management Research Qualitative research methods have the potential to play a pivotal role as the field of supply chain management (SCM) continues to mature (Carter, 2011). These research approaches are often more appropriate than...

... In this paper, I draw on the fact that qualitative research is gaining acceptance to advance knowledge of logistics and supply chain management (SCM) (Craighead et al., 2007 ; Halldórsson and Arlbjørn, 2005 ; Näslund, 2002 ; Sachan and Datta, 2005 ; Solem, 2003). The movement includes a more...

... be contacted at: rodthomas@GeorgiaSouthern.edu © Emerald Group Publishing Limited 2011 Qualitative research Managerial relevance Research trends Supply chain management Research work For over 60 years, there have been ongoing discussions concerning the relevance of scholarly research...

... SCM definitions. © Emerald Group Publishing Limited 2009 Qualitative research Supply chain management Research work Much confusion has occurred amongst supply chain researchers during the past two decades by the many supply chain management (SCM) definitions that have been...

... this subject, though such a study has been advocated on previous notes in the SCM literature. Design/methodology/approach A qualitative research methodology was chosen in order to investigate a focal firm's negotiations with five of its suppliers. A total of 25 hours of interviews and 15 hours...