... is a qualitative research technique that studies online communities, networks and social media platforms. This research method seeks to understand online behavior and culture by analyzing digital conversations, interactions and content. Netnography, as a research method, was developed by Robert Kozinets. He...

... as a methodology. It adds to the few journal articles that address the proper ways to conduct GT. Qualitative research Grounded theory Supply chain research methodology John Edmund Mello can be contacted at: jmello@astate.edu 28 12 2020 04 06 2021 13 08 2021 21 08 2021 30...

... the exploration of well‐known concepts in new contexts (e.g. What is the meaning of “brands” in the supply chain context?) are also a good match for using qualitative methods to initiate research. Qualitative research questions often start with “what” or “how” indicating the researcher's aim to describe a process...

... Grounded theory research Qualitative research Guide for reviewers Distribution management Supply chain management Research Periodicals Literature GT can be defined as “a systematic approach to qualitative research that facilitates theoretical abstraction from field data through a focus...

... practice Mystery methodology Qualitative research Research methods Supply chain management In this paper, I draw on the fact that qualitative research is gaining acceptance to advance knowledge of logistics and supply chain management (SCM) (Craighead et al., 2007 ; Halldórsson...

... the traditional perspective of the discipline”. Since then this horizon has broadened, with qualitative research perhaps entering a more established stage as evidenced by Sachan and Datta's (2005) analysis of almost 450 articles from three leading logistics journals published between 1999 and 2003...

... and to fragment collected data into significant categories: © Emerald Group Publishing Limited 2012 Qualitative research Grounded theory Literature review Supply chain management Research Qualitative research methods have the potential to play a pivotal role as the field of supply chain...

... be contacted at: rodthomas@GeorgiaSouthern.edu © Emerald Group Publishing Limited 2011 Qualitative research Managerial relevance Research trends Supply chain management Research work By utilizing qualitative methods, we were able to develop a taxonomy of managerially relevant supply...

... definitions published in the literature was conducted. © Emerald Group Publishing Limited 2009 Qualitative research Supply chain management Research work Much confusion has occurred amongst supply chain researchers during the past two decades by the many supply chain management (SCM...

... this subject, though such a study has been advocated on previous notes in the SCM literature. Design/methodology/approach A qualitative research methodology was chosen in order to investigate a focal firm's negotiations with five of its suppliers. A total of 25 hours of interviews and 15 hours...