... consider how ranking information conveyed to drivers in RPF impacts their subsequent miles per gallon (MPG). Furthermore, we hypothesize that drivers interpret such ranking information in a temporal context such that recent improvements or deteriorations in their rank moderate the rank–MPG relationship...

... surveyed 257 consumers to determine the relative importance of these benefits and costs through a direct ranking survey and rank-order logit modeling. Our findings revealed three distinct consumer segments based on their perceptions of ranking benefit and cost dimensions. Findings Study I suggested...