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Keywords: Relational bonding strategies
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2019) 49 (8): 816–838.
Published: 02 October 2019
... the satisfaction and loyalty of customers. The purpose of this paper is to adopt a social exchange theory (SET) approach and investigate the impact of relational bonding strategies on the satisfaction and loyalty of customers in container shipping. Design/methodology/approach Drawing on SET, a theoretical...
