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Keywords: Shopper marketing
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2014) 44 (1-2): 23–38.
Published: 03 March 2014
...Dr Robert F Lusch, Dr Stephen L Vargo, Dr Ron Fisher; Daniel John Flint; Robert F. Lusch; Stephen L. Vargo Purpose – The purpose of this paper is to examine shopper marketing through service-dominant logic and service ecosystem lenses. In doing so, the authors reveal challenges and opportunities...
