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Keywords: Structural embeddedness
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Journal Articles
On operations and marketing in microfinance-backed enterprises: Structural embeddedness and enterprise viability
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International Journal of Physical Distribution & Logistics Management (2019) 49 (5): 514–533.
Published: 27 March 2019
... that the enterprise invests in marketing infrastructure and operational scale. In addition, structural embeddedness has a weakening effect on this relationship for operational scale while having a strengthening effect on the relationship for marketing infrastructure. Finally, operational scale is related...
