... with delivery speed, while delivery communication is demonstrated to have a positive relationship with consumer satisfaction. Originality/value This empirical study adds to existing time-based competition literature by taking a consumer-centric perspective and bringing a largely overlooked but critical...

... of the LCS literature and an application of the main concepts of middle-range theorizing. Findings The paper outlines opportunities for middle-range research that would extend LCS knowledge in the areas of human and behavioral factors, time-based competition, supply chain complexity, and digitization...