... information, enhancing transparency and visibility throughout the omnichannel shopping experience (Daugherty et al., 2019). In the age of social media and online reviews, retail service failures can significantly harm a retailer’s reputation due to the powerful effect of negative word of mouth...

... initiatives, managers assess existing capabilities and options. So, the next task is uncovering Big Data-related, performance-based, key success factors. Big Data Governance Effectiveness Relationships Efficiency Integration Global Transparency “Big Data” is industry’s hottest buzzword...