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Keywords: Value propositions
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2014) 44 (1-2): 132–154.
Published: 03 March 2014
.... Design/methodology/approach – This paper uses a single, in-depth, exploratory case study in a truck manufacturer and its supply network. An abductive approach is adopted. In total, 54 semi-structured interviews were conducted. Findings – Three value propositions are clearly discernible within...
