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Keywords: Wines
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Journal Articles
International Journal of Physical Distribution & Logistics Management (2009) 39 (10): 841–860.
Published: 06 November 2009
... on a qualitative study conducted in the New Zealand wine industry. Design/methodology/approach This research followed a grounded theory methodology which used in‐depth interviews with managers from wineries, retailers, and restaurants; observations of operations; and interpretation of field documents/artifacts...
